Blue Apron: The Secret Ingredient
Creative Studio Project
The Assignment: Create a rebrand campaign for Blue Apron that could be adapted for a variety of channels.
The Product:
Homecooked meals mean connection.
Blue Apron makes it simple.
We’re the joy without the stress.
The “try this” without the awkward, unconvincing “mmm.”
A little “just between you and us.” Together, it’s our secret.
New Packaging
Special Edition Holiday Boxes
Social Campaign: “Just Like Mom’s”
Restaurant Popups: “Surprise ! It’s Blue Apron” social reveal
