THE ASSIGNMENT: Crayola wants to step into the fashion space with a brand partnership

INSIGHT: Crayola is famous for helping kids get creative. When people think of Crayola, they think of their own childhood art.

IDEA: Personal childhood art will juxtapose high fashion to create unexpected authenticity.

THE TEAM: Ruby Joyce and Sylvie Rokoff

2 Day Workshop with alumni Tin Mai and Sarah Sharp

First look at Fashion Week: Street style celebrity looks at events throughout the week

Also seen in Hermès runway collection

Promotion leading up to Mother’s Day launch

Launch kicks off with Vogue cover story featuring up-and-coming artist discussing their childhood artistic journey

playing cards

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