Crayola Partnership

The Brief: Crayola wants to step into the fashion space with a brand partnership

My role: Collaborated with Sylvie Rokoff on Strategy and Creative Direction

Insight: Crayola is famous for helping kids get creative. When people think of Crayola, they think of their own childhood art.

Idea: Personal childhood art will juxtapose high fashion to create unexpected authenticity.

2 Day Workshop with alumni Tin Mai and Sarah Sharp