Dad’s Root Beer: The Original Cool

Brand Strategy project

The Brief: Help a struggling legacy brand become a category challenger.

Insight: Dad’s Root Beer was made by dads, for dads — but people don’t know about their legacy.

Idea:

Dad’s Root Beer has believed dads were cool since before cool was a thing. They embody the Original Cool — just like dads everywhere, whether you know it or not.

Don’t believe us? Just ask your dad. Learn his dad lore.

Team: Mikala Selman (project manager), Kira Dalen (producer), Sofia Cervantes (strategist), Ruby Joyce (art director)