UO AD Team
AAF National Student Advertising Competition 2024/25
The Brief: Build brand love for AT&T among Gen Z
Our Solution: For Gen Z, real human connection is endangered. AT&T can save it.
Role: Media Planner
We developed a communication framework to organize AT&T’s campaign elements and make sure we reach the right audiences as effectively as possible every step of the way.
We worked with the creative team to create impactful activations for each phase - first to promote…
Then to foster…
And finally to protect real human connection for Gen Z.
Last but not least, we allocated our $75 million budget and calculated a timeline based on optimizing our media mix and reaching our audience where - and when - they are.
CREDITS:
Production:
Lily Wong
Austin Janavs
Benjamin Zuk
Amarion Akinsanya
Art Direction
& Design:
Gabe Taylor
Jack DeKoker
Brooke Hatchman
Claire Crager
Mia Pippert
Viole Miller
Delaney McCuen
Copywriting:
Taylor Bollenbaugh
Chloe Halverson
Ellie Watson
Kayla Cervantes
Project
Management:
Mikala Selman
Sophie Fenton
Account
Management:
Melissa Rim
Hana Hesse
Strategy:
Josie Willard
Lyla Paru
Ben McCarthy
Chloe Jurva
Media Planning:
Addie Peterson
Natalie Hewett
Grace Connolly
Avery Csaszar
Elisa Ashton
Ruby Joyce